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We have our made-to-order gowns which range from $1,399 to $7,000 - the average cost being around $1,899. We also have 100's of our off-the-rack gowns available for immediate purchase that range between $899 to $2,000. View all of our wedding dresses!

Our designer labels include Australian-based Madi Lane, Evie Young, Jeune Bridal, and Mia Solano, Barcelona-based Pronovias, and we’ve just added West Coast-based Serene and Serene Amé as well as Milla Nova to our Collections.

We have a multitude of ways to help brides with short engagements, quick timelines, and fast elopements to still find their perfect gown. We have a vast selection of off-the-rack dresses that can be purchased and taken home on the same day, along with an extensive list of quick-ship gowns from our designers that can be ordered for brides. Your expert stylist will take your event date into consideration during the appointment and show you options you can comfortably and confidently wear on your wedding day.

We do not believe that “one size fits all”, so we strive to curate a size-inclusive showroom so that ALL brides look and feel confident and comfortable in their dream dress. Showroom samples feature a wide variety of styles ranging from size 6 to 26. And our stylists are expertly trained to highlight the perfect silhouette to suit all different body types.

The LUV Bridal Experience is one you’ll soon never forget because we pride ourselves on creating a fun, and truly welcoming atmosphere with countless affordable options fit for your budget in a wide range of sizes. During your appointment, our expert stylists want to ensure you feel confident and comfortable in finding your dream dress. With our curated collection of stunning designer gowns, we will guide you through this exciting and special moment from start to finish.


Brides are welcome to include up to 5 guests, including children, during their free 90-minute appointment.  We do offer refreshments and snacks and also provide drinkware and napkins.  Private, after-hours appointments for larger groups are offered for a fee and only available during specific times of the week. Visit our experience page to learn more!

Yes! Our 'Reserve The Showroom' appointments happen during non-business hours and can include up to 12 guests. The cost for private appointments is $400 and must be booked a minimum of two weeks in advance. For more information, please contact our showroom directly using the widget in the bottom right-hand corner of our website. We would love to spoil and style you for your special day!

If you ordered one of our designer styles, your gown will be ready for you to pick up within 4-5 months. While you wait, you can schedule a follow-up appointment to shop our stunning accessory collection!

We do offer in-house alterations here at our showroom. Please contact us directly at (480) 237-4390 for more information as appointments are booked up quickly. Obviously, you are more than welcome to use any seamstress you prefer but we encourage brides to do extensive research before making their seamstress selection, since any dress customizations are handled exclusively through them. During your LUV Bridal appointment, feel free to also ask your stylist to give seamstress recommendations or refer you to someone we’ve suggested using in the area.

When you say "Yes!" to your dream gown you and your stylist will have the opportunity to discuss all available options. Our Showrooms gracefully accept full payment in addition to ⁠customizable payment plans.

Because our utmost desire is to offer the best possible bridal dress shopping experience for every bride-to-be here at LUV, we solely focus on all things for the bride only currently.  So, while we unfortunately do not carry bridesmaids' gowns, we recommend searching for retailers directly from the individual vendor's website to help you narrow down your search!


LUV Bridal does not offer wedding suits in-store at this time, but feel free to inquire with your stylist at your booked appointment regarding any partnerships our locations may have with nearby rental companies. Some offer discounts to our customers on packages for both the groom and party members.

Our Phoenix Showroom is located near Downtown Phoenix’s walkable arts district near art galleries, local restaurants and bars, and boutique shops surrounded by colorful street art. Our crossroads are 7th Street and Roosevelt Row just south of the 202 at 803 N. 7th St, Suite B, Phoenix, AZ 85006.